THE CHALLENGE

In the media industry, the task of managing subscriber data has always been daunting. Now, with more audience data flowing from the internet, email and web-based media  plus publishers' demand for more sophisticated audience tracking and segmenting — circulation management companies face a real challenge. Omeda, the nation's largest B2B subscription fulfillment service provider, sought an internal, digital process transformation to meet those needs.

THE SOLUTION

With the help of IDT and ShareBase by Hyland, Omeda succeeded in a big way.